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Vacation Rentals Booming This Summer Travel Season
Outlook for summer months shows growing interest in vacation rental hospitality


INDIANAPOLIS, Ind. (July 5, 2011) - Summer stays in professionally managed vacation rental homes, condos and villas across North America are up nine percent from their 2010 levels, according to Analytics data by the Vacation Rental Managers Association (VRMA) and NAVIS Research LLC - a big boost for an already fast-growing market.

Industry experts expect this trend to continue, attributing its growth to travelers’ rising knowledge of vacation rentals and their benefits.

“Consumer awareness of vacation rentals is up, while the amount of inventory has stabilized due to the slowdown of new construction. Many companies are serving a fast-growing market, especially during peak seasons,” explains Alex Risser, President of the Vacation Rental Managers Association (VRMA) and its Discover Vacation Homes awareness initiative, the official public resource on vacation rental travel. “With more than 80 percent of rental companies across North America predicting more reservations this year, the word is definitely out!”

To travelers, this means longer booking windows to lock in their preferred choice of homes, but there are still attractive options to be found thanks to added values, services, amenities and guest specials – good news for those planning last-minute summer trips.

Professionally managed vacation rentals offer consistent hospitality and quality assurance standards, as well as guest and concierge-type services. They are fully equipped, affording travelers more vacation space, amenities and privacy.

For more information about vacation rental travel, and to find reputable companies in locations across North America, visit http://www.DiscoverVacationHomes.com. All of the companies listed here subscribe to a Code of Ethics and Business Practices to ensure guests are provided a quality lodging experience.

The VRMA Analytics program together with NAVIS Research LLC monitors and provides key hospitality metrics for the vacation rental industry, and utilizes aggregate data to produce in-depth analysis of local, regional and national geo-trends of resort lodging markets.

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About the Vacation Rental Managers Association (VRMA)
Founded in 1985, the VRMA is the professional trade association of the vacation rental property management and hospitality industries. Membership includes hundreds of professional vacation rental manager and associate suppliers in the United States, Canada, Mexico and the Caribbean, representing tens of thousands of vacation rentals, condos and villas.

About VRMA's Discover Vacation Homes Initiative
Discover Vacation Homes is the trusted public voice on vacation rentals, providing an official resource for vacation rental travel information. As the awareness initiative of the VRMA, it represents tens of thousands of rental homes, condos and villas from hundreds of the most well established vacation rental management companies in North America, Central America and the Caribbean.

Media Contact:
Amanda Drake
MMGY Global
(727) 420-8395
adrake@mmgyglobal.com





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